why your conversion rate is more than 100%

Having a problem with conversion tracking? On this page, I'll guide you to a solution for your campaign having more than 100% conversion rate.

Your conversion rate is the number of conversions divided by the number of clicks on your ad. Since clicks should exceed conversions, your conversion rate typically won't exceed 100%.

Here are some possible reasons why your conversion rate is more than 100%:

Reason 1: A user may leave your website after triggering one conversion and then re-visit your site at another time. If another transaction occurs without another click on your AdWords ad, two conversions would be registered instead of one.

Reason 2: Your conversion rate may exceed 100% if the conversion tracking cookie isn't updated properly by the user's browser when a user visits your site. In this case, more than one conversion may be registered for a single click. It isn't possible to prevent this situation, but please be assured that it occurs very rarely.

For example, a user may arrive at your website after clicking on your ad. After advancing through your site and triggering a conversion, the user may click on the back button to return to the page where the conversion tracking code is placed. In this case, instead of recording one click and one conversion with multiple transactions, the system records one click and multiple conversions with one transaction each.

Reason 3: You may at times see a conversion but no click associated with it. This could happen when a click comes from a blacklisted IP address or is filtered out and somehow our system still records the conversion. If you make a campaign report for the day you should see there's an invalid click registered. The conversion was not charged since there's no click and associated cost for the recodred conversion. You can see this in the keyword performance report for this keyword.

Source: 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=145449

5 Best Tips to Make your Google Adwords campaign Effective

5 Best Tips to Make your Google Adwords campaign Effective

The idea of turning money into traffic has become extremely palatable to modern business users, but a simple mistakes can destroy any potential success that  an ad might generate. I thought a quick run-down of the common errors and a few extra tips thrown into the mix would be helpful to Make your Adwords campaign Effective..

1. Language Preference Settings for Google Adwords Campaigns: – Language Preference Settings are accessible through the campaign settings. It is a bad practice to select any campaign to show in all languages when the ad is written in English. Google will permit this circumstance to occur, but Google does not translate the ad. Make sure you are creating separate ad copy with the language preferences you are targeting.

2. Optimizing the Display URL:  Display URL is part of the ad copy – A user’s eyes have a hard time distinguishing the words in www.samplewebsite.com. The words in the URL all run together making it a non-selling point in an ad. The more effective solution is to type www.SampleWebsite.com/Targeted-Keyword. Now, it jumps out to users’ eyes and encourages them to click.

3. Keyword Relevancy with ad: – Including so many keywords in one adgroup and writing one  ad to all all keywords is not an effective way for a successful Adwords campaign . All keywords must be closely related to each other in nature to be successful. Create separate ad groups for each product and add the relevant keywords under keywords. For Example If you sell old and new books, Create a separate ad for old books and one more ad for new books, instead of creating one add which contains old and new books.

4. Using Negative keywords: – If you’re using broad matched keywords and trying to sell something, keep in mind that “Free” keywords do not sell the product. So better not to include “Free” keywords in your keyword list and make sure that you have added the free keywords as Negative keywords. The reason as you are using the broad match  google will try to show your ad for all the keywords that are closely related to your search terms, If you add your negative keywords under the negative keywords section google will now your add for search terms containing your negative keywords.

The simple reason to add free as a negative keyword is “When users are searching for something free they are not looking to buy something.”

5. Create Separate Campaign for Content Networks – I frequently hear that the Content Network just doesn’t convert. That is simply not true, but the conversion rates are usually lower than search. The bids are usually lower though which frequently makes for an effective cost-per-conversion. My suggestion is to opt your search campaigns out of the Content Network and create a separate “Content Network only” campaign. This makes it easier to eyeball the general stats on the campaign summary screens, and to manage them separately (as they should be). It’s good to test different bidding on the Content Network by raising and lowering the bids until you find the optimum cost-per-conversion amount. I frequently find Google’s help sections inadequate, but their info on this subject is superb.

These are the 5 Best Tips to Make your Google Adwords campaign Effective, I will post more tips for Google adwords users here every time...